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Head of Brand -Automotive Industry

Executive
Frankfurt am Main
Advanced
28 Vacation days
🇩🇪 C2/Mut.
🇬🇧 B1/B2

Please apply here on „OFFICErheinmain.de“ with the „Apply Now“ link/button at the top right.

Note: Please apply exclusively via our direct application link hosted by Empfehlungsbund and OFFICErheinmain.de: https://en.officerheinmain.de/jobs/284949/head-of-brand-automotive-industry-in-frankfurt-am-main. We are looking forward to meet you!

Company Overview:

Our client is a globally renowned Chinese automotive manufacturer committed to user-centric innovation and delivering high-quality vehicles and service experiences worldwide. With operations in over 100 countries, the company has established itself as a leader in international markets. It has ranked No.1 in China’s passenger vehicle exports for 22 consecutive years, demonstrating its competitive strength and enduring influence in the industry.

 Responsibilities:

  • Brand Strategy Leadership: Develop and execute a Europe-wide brand strategy to strengthen positioning in premium, smart mobility, enhancing brand equity and reputation.
  • Market & Consumer Insights: Leverage research to craft differentiated brand communication strategies, ensuring brand consistency and market penetration across Germany and Europe.
  • Visual Identity & Campaign Management: Oversee the Brand Visual Identity System (VIS), creative content production, and the execution of advertising, PR campaigns, and digital marketing to align with local culture and regulations.
  • PR & Stakeholder Engagement: Lead public relations strategy, maintaining strong partnerships with media, KOLs, and key opinion leaders to amplify brand visibility and credibility.
  • Team Leadership: Manage German-based brand, marketing, and PR teams, setting clear KPIs and fostering collaboration to drive business growth.
  • Cross-Functional & Cross-Border Coordination: Align resources between headquarters and the German team, ensuring strategic coherence while integrating product, technology, and supply chain resources to meet market demands.

Requirements:

  • Education & Experience: Bachelor’s degree or above in Marketing, PR, International Business, or related fields. 5+ years in the automotive industry with 3+ years in brand/marketing leadership roles (Director-level or equivalent).
  • Language & Leadership: Native-level German and fluent English, with the ability to lead teams in a multicultural environment.
  • Strategic & Analytical Skills: Proven track record in long-term brand planning, market research, data analytics, and ROI-driven decision-making.
  • Crisis & Stakeholder Management: Experience in media crisis handling, government relations, and deep familiarity with Germany’s political and business landscape.
  • Digital & Innovation Savvy: Knowledge of digital trends (e.g., social media, content marketing) and the ability to drive innovative brand storytelling in smart EV/AV technology.

Interested?

If you are interested in this position, please send your CV to headhunter Ms. Lan Kontakt (ĂĽber Bewerben-Kontaktformular) . We look forward to speaking with you further and you will learn more about the position.

DeutschEnglish
Marketing, Management, Frontend, Projektmanagement, Projektmanager, Verwaltung, Grafikdesign, Unternehmenskommunikation, Projektleiter, Kommunikation, OFFICErheinmain.de, Empfehlungsbund

Short profile of DMTG GmbH

Wir sind ein Personal-Service-Plattform und auf der Suche nach hochqualifizierten Fachkräfte, insbesondere aus den Bereichen Automotive/Selbstfahrendes Auto, Finanz- und IT.

Wir nutzen den Empfehlungsbund, um uns neue Zielgruppen zu erschlieĂźen und den Service bei Stellenanzeigen Schalten und unser Bewerbermangement zu verbessern

Ms. Lili Lan

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